VENUS
VENUS is a conceptual luxury skincare brand built around the idea of immortal beauty. Inspired by the planet and goddess Venus: symbols of beauty, time and renewal. The brand reframes skincare as a ritual of longevity rather than correction.
VENUS
Process
Brand Board
LogoCore Brand Identity
The core brand identity for VENUS revolves around natural femininity, fluidity, and timelessness. The 'Birth of Venus' portrait is a perfect representation of timeless femininity.The serif font 'Cotta' was used because of it's naturally elegant and curved shapes that lend themselves to femininity.The color palette primarily uses oranges and light-clay tones both to evoke a sense of antiquity, while also alluding to an enduring quality. Logo
The goal with designing the logo for VENUS was to reflect the brand's values into a simple type lockup that would evoke subtle femininity.The typeface has been modified to have a slightly sharper, more aqueous feel in reference to the hydrating nature of the serum as well as the natural flow of water.
