VENUS
VENUS is a conceptual anti-aging skin serum branded around the idea of immortal beauty. Inspired goddess Venus: symbols of beauty, time and renewal. The target demographic for the brand is young women who are looking to combat common signs of aging such as fine-lines and wrinkles & accentuate features related to youth.Venus: Ingredient Story
Venus: Animations
Process & Branding
Core Brand Identity
The core brand identity for VENUS revolves around natural femininity and timelessness aligning with the goal of slowing visible signs of aging.The serif font 'Cotta' was used because of it's naturally elegant and curved shapes that lend themselves to femininity.The color palette features earthy orange and clay-like tones both to make the product feel more natural, and in reference to the key ingredients Vitamin C & Orange Essence. 
Logo
The goal with designing the logo for VENUS was to reflect the brand's values into a feminine type lockup that feel fluid and natural.The typeface has been modified to have a slightly sharper, more aqueous feel to emulate the liquid nature of the serum.
