VENUS

VENUS is a conceptual skin serum branded towards young women who are looking to proactively combat common signs of aging such as fine-lines and wrinkles & accentuate features related to youth. The ingredients of the serum (Vitamin C, Orange Essence, Niacinamide) are heavy focal points of the branding.

Venus: Ingredient Story

Venus: Animations

Process & Branding

Core Brand Identity

The core brand identity for VENUS revolves around natural femininity and timelessness aligning with the goal of slowing visible signs of aging.
The serif font 'Cotta' was used because of it's naturally elegant and curved shapes that lend themselves to femininity.
The color palette features earthy orange and clay-like tones both to make the product feel more natural, and in reference to the key ingredients Vitamin C & Orange Essence.

Logo

The goal with designing the logo for VENUS was to reflect the brand's values into a feminine type lockup that feel fluid and natural.
The typeface has been modified to have a slightly sharper, more aqueous feel to emulate the liquid nature of the serum.

Social Media

Mockups